Search engine optimisation strategies, tools, and insights for modern marketers.
Google does not crawl every URL on your site every day. It allocates a finite number of requests per site per day, and if your site wastes those requests on junk URLs, the pages that matter get crawled less often, or not at all. That allocation is your crawl b
WordPress powers roughly 43% of all websites on the internet, according to W3Techs. That dominance means more WordPress SEO guides exist than anyone could read in a lifetime. Most of them say the same thing: install Yoast, write good content, done. The reality
SEO isn't dead. It's not even close to dead. Here's what actually happened: Google added an AI layer on top of its existing search results. ChatGPT, Perplexity, and Gemini all run queries against Google (a process called query fan-out), pull the top-ranking pa
"Running shoes" gets 200,000 searches per month. "Best trail running shoes for wide feet under $100" gets maybe 150. But the person typing that second query is ready to buy. They know the terrain, they know their foot shape, and they know their budget. All the
Local SEO is a different discipline from the organic SEO most people think of. When someone searches "plumber near me" or "best coffee shop in Austin," Google pulls from a completely different set of ranking signals than it uses for informational queries. The
In January 2025, Google AI Overviews appeared in 6.49% of search results. By March, that number hit 13.14%. It doubled in two months. That data comes from Semrush and seoClarity's joint research, and it tells a clear story: AI Overviews are expanding fast, and
More than half of all Google searches in the US now end without anyone clicking a single result. According to SparkToro and Datos, 58.5% of US Google searches in 2024 were zero-click. For every 1,000 searches, only 360 clicks went to the open web. That number