Search engine optimisation strategies, tools, and insights for modern marketers.
The "duplicate content penalty" is one of the most persistent myths in SEO. Site owners panic when they find identical text on two URLs, convinced that Google is about to punish their entire domain. That is not how it works. Google does not have a penalty for
The AI SEO tools market has fragmented. In 2023, there were three or four tools worth considering. Now there are dozens, and they're not all doing the same thing. This comparison covers tools we've tested, grouped by function. The goal isn't to pick a winner.
Every link building tactic sits somewhere on a spectrum. At one end: tactics where you place your own links (guest posts, directories, comments). At the other end: tactics where someone else chooses to link to you because your content genuinely deserves it. Di
Most SEO reports are too long. They include every metric the tool can export, arranged in a way that looks thorough but tells nobody what to do next. The person receiving the report skims the first page, checks if organic traffic went up or down, and moves on.
React applications have a reputation for being invisible to search engines. That reputation is outdated, but the underlying concern is valid: if your content is rendered entirely in the browser with JavaScript, Google has to execute that JavaScript to see it.
Here is a pattern that plays out constantly in SEO: a niche site with 50 focused articles about one topic outranks a large authority site that published a single, well-written article on the same topic. The niche site has fewer backlinks, lower domain authorit
AI referral traffic grew 527% between January and May 2025. ChatGPT referrals convert at 15.9%, nine times Google organic's 1.76%. And 76.1% of AI Overview citations come from pages already ranking in Google's top 10. Those three numbers tell you everything yo
Traditional keyword research: open tool, type seed keyword, scroll through hundreds of results, export CSV, filter in a spreadsheet, repeat. The research and the planning happen in completely different places. This tutorial does it all in one conversation. You
Google Images is one of the largest search engines in the world. For industries where visuals drive decisions, like e-commerce, travel, interior design, food, and fashion, image search represents a real traffic channel that most sites completely ignore. The ba
Every SEO tool on the market will sell you a 400-item audit. Red warnings, orange warnings, yellow warnings. Duplicate meta descriptions on your privacy policy. Missing alt text on a decorative SVG. H2 tags out of order on a page nobody visits. You get a sever
E-E-A-T is one of the most misunderstood concepts in SEO. People treat it like a checklist they can tick off or a score they can optimize for. It is neither. Understanding what E-E-A-T actually is, and what it is not, makes the difference between chasing phant
I used Semrush for two years. The data is excellent. The backlink database is probably the best in the industry alongside Ahrefs. The keyword database covers 25 billion keywords across 142 countries. If you do SEO professionally, you have almost certainly used