AI marketing insights, SEO strategies, and tutorials for modern digital professionals.
Featured post
Every number on this page comes from a named, linked source. No invented percentages. No "studies show" without the study. Use this as your reference when you need real data for a strategy doc, a pitch, or a board presentation. We update it regularly — last re
AI marketing has developed its own vocabulary fast — and the MCP ecosystem has added another layer on top of it. This glossary defines the terms you'll encounter when working with AI marketing tools, reading research, or setting up MCP connections. Terms are l
The AI SEO tools market has fragmented significantly. In 2023, there were three or four tools worth considering. By 2026, there are dozens — and they're not all doing the same thing. This comparison covers the tools we've actually tested, grouped by what they'
For most of the past two decades, getting found online meant one thing: ranking on Google. You researched keywords, built backlinks, wrote content that matched search intent, and watched your position move up or down the results page. That model still works. B
"Agentic SEO" is having a moment. The pitch writes itself: AI agents that crawl your site, identify opportunities, write the content, publish it, and monitor the results -- all without human involvement. Some tools are actively selling this vision. Some are cl
The MCP ecosystem has grown fast. Over 5,800 MCP servers are now available, which sounds impressive until you try to find the five that are actually useful for your job. This directory cuts through the noise. It covers the MCP servers that matter most for mark
There's a good chance you've heard "MCP" thrown around in AI conversations lately and nodded along without being entirely sure what it means. This guide is for you. MCP — the Model Context Protocol — is the reason your AI assistant can suddenly look at your li
You have probably seen "MCP" mentioned in AI circles. Maybe in a newsletter, maybe in a Slack thread. It gets discussed alongside Claude, AI agents, and "the future of work." Then everyone assumes you know what it means and moves on. This guide does not assume
Ooty brings your marketing data directly into your AI assistant through the Model Context Protocol (MCP). Instead of switching between Google Analytics, Search Console, Google Ads, Meta, YouTube, and Amazon dashboards, you ask Claude a question and get an answ
Google Ads produces more data than most advertisers know what to do with. Campaigns, ad groups, keywords, search terms, audiences, devices, locations, time of day -- every dimension is available, spread across dozens of report views in an interface designed fo
When you connect Claude to your Google Analytics account through Ooty's Compass MCP server and ask "What were my top traffic sources last month?", several things happen in the next two seconds. Understanding what happens -- and why it's designed that way -- ma
Most Instagram analytics tools show you the same numbers in slightly different layouts. Reach, impressions, follower count, engagement rate. You look at them. You look at them again. Then you close the tab and post something anyway, because the numbers did not