Google Ads, Meta Ads, TikTok Ads, and paid media strategy for performance marketers.
ChatGPT for PPC means using the model to plan campaign structures, generate ad copy, build keyword and audience strategies, analyze bid performance, allocate budgets across platforms, detect ad fraud patterns, and produce optimization reports for Google Ads, M
ChatGPT for Facebook ads means using the model to write ad copy variations, brainstorm audience targeting angles, develop creative concepts, build A/B testing frameworks, and analyze exported campaign performance data. It does not connect to your Meta Ads acco
ChatGPT for Google Ads means using the model to generate ad copy variations, group keywords into tight ad groups, build negative keyword lists, analyze campaign performance data, and align landing page messaging with ad text. It does not have API access to you
Most PPC teams spend 90% of their time on ad creative, keyword bids, and audience targeting. Then they send all that carefully targeted traffic to a generic homepage or a product page that was designed for organic visitors, not paid traffic. The result: expens
US digital ad revenue hit $259 billion in 2024, up 15% year over year (IAB, 2024). That is not a projection or a forecast. It is what actually happened. And the breakdown of where that money went tells you more about the future of advertising than any trend re
For every 100 people who add a product to their cart, roughly 70 leave without completing the purchase. The cart abandonment rate across all industries sits at 70.19% (Baymard Institute, 2024). That is not a conversion problem. That is a retargeting opportunit
Meta's ad platform is the single largest player in social advertising. Facebook and Instagram together command a majority share of the $88.7 billion social media ad revenue recorded in 2024 (IAB), a figure that grew 36.7% year over year. That growth happened d
Somewhere between your ad budget and your conversion report, money disappears. Not through poor targeting or weak creative, but through fraud. Bots clicking your ads. Fake impressions inflating your reach. Invalid traffic draining budgets that were supposed to
Benchmarks are dangerous. They give you a number, you compare it to yours, and you either feel good or panic. Neither reaction is useful without context. The averages across Google Ads in 2025 tell a surface-level story. The industry breakdowns tell the real o
Google Ads Quality Score is a 1-to-10 rating Google assigns to every keyword in your account. It measures three components: expected click-through rate, ad relevance, and landing page experience. Each component is rated Below Average, Average, or Above Average