AI marketing insights, strategies, and practical guides.
On March 31, 2026, a clean-room reimplementation of Claude Code hit GitHub and collected 50,000 stars in two hours. Alongside the Rust port, the actual npm package (@anthropic-ai/claude-code) has been sitting in node_modules since release, minified but readabl
Every marketing team describes itself as "data-driven." It appears in job postings, team charters, pitch decks, and annual reports. It is the kind of claim that nobody disputes because nobody defines it precisely enough to be wrong. But here is what usually ha
Ooty connects your marketing platforms to your AI assistant. Ask ChatGPT, Claude, or Gemini a question and get an answer pulled from Google Analytics, Search Console, Google Ads, Meta, YouTube, Amazon, HubSpot, and more. No exports, no dashboards, no tab switc
The average internet user is active on 6.75 social media platforms (DataReportal, 2025). That number leads many businesses to a flawed conclusion: we need to be everywhere our audience is. You do not. Your audience watches Netflix, too. That does not mean you
The data confirms what most sales operations teams suspect but rarely quantify: B2B contact data decays at 2.1% per month, resulting in approximately 70% annual degradation (CRM Data Quality Statistics, 2024). That means a CRM you cleaned in January will be ma
Most content teams operate under a simple assumption: more content equals more traffic. They publish two or three new articles per week and measure success by output volume. Meanwhile, their existing content quietly decays. Statistics go stale, competitors pub
The "duplicate content penalty" is one of the most persistent myths in SEO. Site owners panic when they find identical text on two URLs, convinced that Google is about to punish their entire domain. That is not how it works. Google does not have a penalty for
Jungle Scout starts at $49/month. It covers product research, supplier sourcing, inventory management, and review tracking. Over 1 million sellers use it. But it has real gaps that matter during product research. No historical BSR tracking. No price history ch
Most PPC teams spend 90% of their time on ad creative, keyword bids, and audience targeting. Then they send all that carefully targeted traffic to a generic homepage or a product page that was designed for organic visitors, not paid traffic. The result: expens
The average cart abandonment rate across e-commerce is 70.19%, based on 49 studies (Baymard Institute, 2024). Better checkout UX alone can improve conversion by 35.26% (Baymard Institute, 2024). Those two numbers frame the entire conversation about e-commerce
Most marketing teams use AI the same way: copy data from one dashboard, paste it into ChatGPT, Gemini, or Claude, ask a question, and hope the answer is useful. The AI does its best with a screenshot or a CSV export, but it is working with a snapshot, not your
Most Google Ads accounts waste 15-30% of budget on search terms that will never convert. Not "underperforming" terms. Terms with zero purchase intent that are burning money every single day. You can find them in 15 minutes with ChatGPT, Gemini, or Claude. Expo