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Reddit has 765 million monthly active users (DataReportal, 2025). It is one of the fastest-growing platforms on the internet, accelerated by its 2024 IPO and a data licensing deal with Google that made Reddit threads a fixture in search results. It is also the
The median Instagram engagement rate across all industries is 0.36% (RivalIQ, 2025). That number probably feels low. It is low. But before you panic about your own performance, you need context. That median includes every brand account posting generic product
TikTok has 1.99 billion monthly active users globally (DataReportal, 2025). That makes it larger than X, Snapchat, and Pinterest combined. And while the platform started as a place for dance trends and lip-sync videos, the user base has matured significantly.
A customer posts a 15-second video of your product in their kitchen. It gets more engagement than the brand video your team spent three weeks producing. This is not an anomaly. It is the pattern. User-generated content consistently outperforms polished brand c
LinkedIn is part of the 5.66 billion social media identities worldwide (DataReportal, 2025). For B2B companies, it is the default platform. Every B2B marketer knows this, and nearly all of them are wasting their time on it. The waste looks like this: a company