Tag
3 posts
Google can't call your university to verify your degree. It can't check whether you've treated patients, built bridges, or managed ad campaigns. It doesn't know if you're a real expert or someone who's very good at looking like one. What it can do is check the
"Top 15 Financial Advisors in the Southwest, 2024." The publication looks like a regional business magazine. It isn't. The domain was bought six months earlier for $200, loaded with filler articles, and dressed up with a $50 theme. The financial advisor at #3
E-E-A-T is one of the most misunderstood concepts in SEO. People treat it like a checklist they can tick off or a score they can optimize for. It is neither. Understanding what E-E-A-T actually is, and what it is not, makes the difference between chasing phant