#data quality articles

19 Apr 2026crm

ChatGPT for CRM: Clean Data, Better Pipelines, Faster Follow-Ups

ChatGPT can be used for CRM tasks including data cleaning, lead scoring, email drafting, pipeline analysis, meeting prep, and report generation. It does not connect directly to your CRM, but it can process exported data, generate prompts for common sales workf

12 min read

20 Mar 2026ai marketing

CRM Data Decay: 2.1% Per Month, 70% Per Year. Here Is the Math.

The data confirms what most sales operations teams suspect but rarely quantify: B2B contact data decays at 2.1% per month, resulting in approximately 70% annual degradation (CRM Data Quality Statistics, 2024). That means a CRM you cleaned in January will be ma

9 min read

5 Jan 2026ai marketing

CRM Data Quality: 80% of Companies Admit Their Data Is Wrong

Your CRM is lying to you. Not maliciously, not obviously, but steadily and persistently. 80% of companies report that their CRM data is inaccurate (CRM Data Quality Statistics, 2024). That is not a rounding error or a problem limited to small teams with sloppy

8 min read

19 Apr 2026crm