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Most PPC teams spend 90% of their time on ad creative, keyword bids, and audience targeting. Then they send all that carefully targeted traffic to a generic homepage or a product page that was designed for organic visitors, not paid traffic. The result: expens
The average cart abandonment rate across e-commerce is 70.19%, based on 49 studies (Baymard Institute, 2024). Better checkout UX alone can improve conversion by 35.26% (Baymard Institute, 2024). Those two numbers frame the entire conversation about e-commerce
For every 100 people who add a product to their cart, roughly 70 leave without completing the purchase. The cart abandonment rate across all industries sits at 70.19% (Baymard Institute, 2024). That is not a conversion problem. That is a retargeting opportunit
Seven out of ten shoppers who add items to their cart will never complete the purchase. That number is not a rough estimate. Baymard Institute calculated it from 49 different studies: the average cart abandonment rate is 70.19% (Baymard Institute, 2024). Think
The product page is where money is made or lost. Every ad click, every organic search visit, every email campaign lands somewhere. For e-commerce, that somewhere is usually a product page. And if that page does not do its job, everything upstream was wasted sp