Data & Automation Analyst at Ooty. Covers CRM, data quality, and marketing automation.
6 articles published
AI analytics tools for marketing fall into four categories: built-in AI features in platforms you already use (GA4, ad platforms), general-purpose AI applied to marketing data (ChatGPT, Claude), dedicated AI analytics platforms (Amplitude, Mixpanel, Tableau),
ChatGPT can analyze exported TikTok analytics data, identify which content types drive watch time, compare performance across posting schedules, and surface patterns in audience behavior that are hard to spot manually. It cannot connect to TikTok directly, pul
ChatGPT data analysis works by uploading CSV or Excel files to the Code Interpreter (Advanced Data Analysis) environment, where ChatGPT writes and executes Python code on your behalf to clean, explore, visualize, and interpret datasets. It handles files up to
ChatGPT can be used for CRM tasks including data cleaning, lead scoring, email drafting, pipeline analysis, meeting prep, and report generation. It does not connect directly to your CRM, but it can process exported data, generate prompts for common sales workf
GPT marketing automation means connecting OpenAI's GPT models to your marketing tools so that repetitive tasks run without manual input. This goes beyond typing prompts into ChatGPT. Real automation involves triggers, data pipelines, and decision logic that ex
Step-by-step guide to using ChatGPT for marketing across 8 core workflows. Includes prompts, expected outputs, and where AI falls short.