Data & Automation Analyst at Ooty. Covers CRM, data quality, and marketing automation.
6 articles published
AI analytics tools for marketing fall into four categories: built-in AI features in platforms you already use (GA4, ad platforms), general-purpose AI applied to marketing data (ChatGPT, Claude), dedicated AI analytics platforms (Amplitude, Mixpanel, Tableau),
ChatGPT can analyze exported TikTok analytics data, identify which content types drive watch time, compare performance across posting schedules, and surface patterns in audience behavior that are hard to spot manually. It cannot connect to TikTok directly, pul
ChatGPT data analysis works by uploading CSV or Excel files to the Code Interpreter (Advanced Data Analysis) environment, where ChatGPT writes and executes Python code on your behalf to clean, explore, visualize, and interpret datasets. It handles files up to
How to use ChatGPT for CRM tasks across data cleaning, lead scoring, email drafting, and pipeline analysis. Includes prompts and integration options.
How to use GPT models for marketing automation. Custom GPTs, API workflows, Zapier integrations, and MCP connections with specific setup instructions.
Step-by-step guide to using ChatGPT for marketing across 8 core workflows. Includes prompts, expected outputs, and where AI falls short.