Head of Content at Ooty. Covers AI marketing research and data strategy.
12 articles published
The average cart abandonment rate across e-commerce is 70.19%, based on 49 studies (Baymard Institute, 2024). Better checkout UX alone can improve conversion by 35.26% (Baymard Institute, 2024). Those two numbers frame the entire conversation about e-commerce
A one-dollar difference should not matter. Rationally, $29 and $30 are nearly identical. But decades of pricing research show that $29 significantly outperforms $30 in purchase rates. The reason has nothing to do with the dollar and everything to do with how t
Commerce and retail media advertising hit $53.7 billion in 2024, up 23% year over year (IAB, 2024). Amazon takes the largest share of that spend. For sellers, the platform's ad system is no longer optional. It is infrastructure. The reason is straightforward.
There are 9.7 million registered third-party sellers on Amazon. Only 1.9 million of them are actively selling (Marketplace Pulse, 2025). That gap tells a story. Nearly 8 million sellers signed up, listed products, and then stopped. Some ran out of inventory. S
AI marketing has its own vocabulary, and MCP adds another layer. This glossary defines the terms you'll encounter when working with AI marketing tools, reading about them, or setting up MCP connections. Terms are alphabetical. Where something is commonly confu
MCP SDK downloads hit 97 million per month. Over 12,000 MCP servers are live. 80% of Fortune 500 companies deploy active AI agents. The Model Context Protocol went from Anthropic side project to cross-industry standard in 14 months. Those numbers tell one stor
Seven out of ten shoppers who add items to their cart will never complete the purchase. That number is not a rough estimate. Baymard Institute calculated it from 49 different studies: the average cart abandonment rate is 70.19% (Baymard Institute, 2024). Think
Every Amazon seller checks BSR. It is right there on the product detail page, updated hourly, visible to everyone. A product ranked #1,200 in Kitchen & Dining feels like a winner. A product ranked #340,000 feels like a failure. Both of those feelings might be
76% of marketing teams now use AI in core operations, up from 29% in 2021. The AI marketing market is valued at $47.32 billion in 2025, on track to reach $107.5 billion by 2028. ChatGPT referrals convert at 15.9%, while Google organic sits at 1.76%. 39% of CMO
Email marketing returns roughly $36 for every $1 spent (DMA/Litmus). That number gets cited so often it almost loses its meaning. But the reason it is true has not changed: email reaches customers who already know you, in a channel you own, with timing you con
Out of 9.7 million registered Amazon sellers, only 1.9 million are actively selling (Marketplace Pulse, 2025). The rest launched, stalled, and faded. One of the biggest reasons: their listings never showed up in search. Amazon's A10 algorithm decides which pro
The product page is where money is made or lost. Every ad click, every organic search visit, every email campaign lands somewhere. For e-commerce, that somewhere is usually a product page. And if that page does not do its job, everything upstream was wasted sp