When was the last time you checked a competitor's engagement rate on Instagram, then opened LinkedIn to compare, then opened X for a third number? Ooty pulls follower counts, engagement rates, and top posts from any public profile across 3 platforms into one ChatGPT, Gemini, or Claude conversation. Real numbers side by side, not three tabs and a spreadsheet.
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Nina Ivanova
Freelance Social Media Manager, Self-employed (3 fashion brand clients)
“My clients always ask "what are our competitors doing on Instagram?" and I have to manually go to each competitor's profile, count their likes, estimate engagement, and type it all into a Google Doc. I tried asking ChatGPT but it can't look at Instagram profiles.”
This is what it looks like in Claude
Replace the {placeholders} with your details, then paste into ChatGPT, Gemini, or Claude.
Compare my Instagram engagement rate against competitor handle and competitor handle.
Returns a side-by-side profile comparison including followers, engagement rate, and rankings.
What are the top-performing posts from competitor handle on LinkedIn this month?
Fetches a competitor's recent top posts to identify content formats and topics that work in your niche.
What content topics are my competitors posting about on Instagram that I am not covering?
Compares competitor post content to identify themes worth exploring for your own strategy.
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Competitive benchmarking on social media is only useful when you compare the right metrics. Follower count is the most visible number and the least meaningful one. An account with 500K followers and a 0.4% engagement rate is underperforming compared to an account with 50K followers and a 4.2% engagement rate. The smaller account has a more engaged community and, per impression, drives more action.
The metrics worth tracking for competitive analysis are engagement rate (normalised by reach, not followers), posting frequency, content mix by format, and follower growth velocity. Growth velocity reveals momentum. A competitor gaining 2,000 followers per week is doing something right, and understanding whether that growth comes from Reels, collaborations, or paid promotion tells you whether the strategy is replicable.
Cross-platform comparison adds another layer. Your competitor might dominate Instagram but barely exist on LinkedIn. If your audience is on both platforms, that gap is an opportunity. Alternatively, if a competitor is posting three times daily on X with minimal engagement, they are burning effort on a platform that is not working for their audience. Knowing this saves you from copying a failing strategy. The most valuable output from competitor tracking is not a ranking of who is winning. It is a list of specific tactics that correlate with high engagement in your category, combined with the gaps where no competitor is investing.