Social media managers spend 72% of their reporting time on data collection, not analysis. Ooty changes that ratio. Part of 91 social media tools, it delivers your Instagram data directly into ChatGPT, Gemini, or Claude: follower growth, top posts by engagement rate, audience demographics, and content format breakdowns. Spend your time on strategy, not screenshots.
14-day money-back guarantee, no questions asked. Cancel anytime.
Mia Rodriguez
Owner and Content Creator, Mia's Bake Shop (bakery + Instagram, 14K followers)
“I type my Instagram follower count and engagement numbers into ChatGPT every week and ask "is this good for a bakery?" but GPT has no idea what's normal because it can't actually see my account.”
This is what it looks like in Gemini
Replace the {placeholders} with your details, then paste into ChatGPT, Gemini, or Claude.
Show me my top 10/20 Instagram posts by engagement rate this month.
Returns post-level engagement data sorted by rate to identify your best-performing content.
What is my average engagement rate on Instagram and how does it compare across content types?
Breaks down engagement by format (Reels, carousels, single images) to guide content strategy.
How has my follower count and engagement rate trended over the last 30/60/90 days?
Pulls time-series data to identify growth trends and engagement anomalies.
Connect Ooty Social in two minutes. Start asking questions immediately.
Learn more about OotyYour AI never sees your credentials
You connect platforms once on ooty.io via secure OAuth. After that, your AI assistant uses only a license key. No passwords, no tokens, no secrets leave Ooty's server.
Your AI asks. You decide.
Every action flows through a simple confirmation in your chat. Pause a campaign? Adjust a bid? Your AI asks first. You say yes or no.
Cancel anytime
No contracts. No lock-in. 14-day money-back guarantee if you change your mind.
Connect once, ask forever.
Works with any AI assistant that supports tool connections.
Instagram's algorithm in 2026 rewards accounts that understand their audience data, not accounts that post the most. Engagement rate, calculated as (likes + comments + shares + saves) divided by reach, is the metric that predicts growth. The platform average for business accounts sits around 1.5%. Accounts above 3% are outperforming significantly. Below 1%, your content is not resonating and more posting will not fix it.
Content format drives reach more than any other variable. Reels consistently deliver 2x to 4x the reach of single image posts for accounts under 100K followers. Carousels generate the highest save rates, which signals long-term value to the algorithm. Single image posts are the weakest format for discovery but remain useful for community engagement with existing followers. Understanding this split helps you assign each format a specific role in your strategy rather than posting randomly.
Audience demographics reveal opportunities that surface-level metrics miss. If 60% of your followers are 25 to 34 year old women in London, but your content targets a US audience, there is a mismatch between who you are reaching and who you are speaking to. Time zone data matters for posting schedule. Product interest data matters for content planning. Follower growth rate by week shows you whether a particular campaign or collaboration drove real gains or just a temporary spike. The accounts that grow steadily track these numbers monthly and adjust their content mix based on what the data shows, not what performed well on someone else's feed.