"Which platform should we double down on?" Every team asks this, and nobody has a clear answer because comparing Instagram likes to LinkedIn impressions to Reddit upvotes is meaningless without normalisation. Ooty adjusts engagement rates across 4 platforms and presents them side by side in one ChatGPT, Gemini, or Claude conversation. Finally, a data-backed answer on where to focus.
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Fatima Al-Hassan
Communications Manager (solo), Horizon Youth Trust (charity, 8 staff)
“We post on four platforms and my boss asks "which one is working?" every month. I spend a full day logging into each one, screenshotting stats, and trying to compare Instagram likes to LinkedIn impressions in a spreadsheet. It's apples to oranges.”
This is what it looks like in Claude
Replace the {placeholders} with your details, then paste into ChatGPT, Gemini, or Claude.
Compare my engagement rates across Instagram, LinkedIn, and X for the last 30/60/90 days.
Returns normalised engagement metrics across platforms so you can make a fair comparison.
Which platform is growing fastest for me in terms of follower count this quarter?
Pulls follower data across platforms and calculates growth rate for each.
Where should I focus my social media effort this quarter based on the data?
Compares engagement, reach, and growth across platforms to help prioritise where to invest time.
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