Building a funnel exploration in GA4 takes 20 clicks and a tutorial video. Then you get a chart with no context. Ooty lets you ask "where do people drop off between the product page and checkout?" and get a step-by-step breakdown with percentages, device splits, and the AI's analysis of what might be going wrong.
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Marcus Johansson
E-commerce Founder, Nordic Brew Co. (specialty coffee DTC)
“Cart abandonment is at 74% and climbing. I know GA4 can tell me where people leave, but every time I try to build a funnel report I end up with a blank chart. I just want to ask "why aren't people buying?" and get a straight answer.”
This is what it looks like in ChatGPT
Replace the {placeholders} with your details, then paste into ChatGPT, Gemini, or Claude.
Where are people dropping off between landing on your-site.com and completing a purchase?
Builds a conversion funnel from GA4 events showing drop-off rates at each step.
Is cart abandonment worse on mobile or desktop?
Compares conversion funnel completion rates across device types.
Which landing pages have the worst conversion rates despite getting more than 100/500/1000 sessions?
Identifies pages that attract visitors but fail to convert, sorted by wasted opportunity.
Connect Ooty Analytics in two minutes. Start asking questions immediately.
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Conversion rate optimisation starts with finding the leak. Every ecommerce site has a purchase funnel: homepage or landing page, product page, add to cart, checkout initiation, and purchase completion. The average ecommerce conversion rate sits between 2% and 4%. That means 96 to 98 out of every 100 visitors leave without buying. The question is where they leave and why.
Funnel analysis in GA4 reveals the exact step where the largest drop-off occurs. If 70% of product page viewers never add to cart, the issue is likely on the product page itself: unclear pricing, poor images, missing reviews, or a buried add-to-cart button. If 60% of cart additions never reach checkout, the problem might be unexpected shipping costs, forced account creation, or a confusing cart page. Each leak point has a different set of fixes, and prioritising by drop-off volume ensures you work on the highest-impact issue first.
Device segmentation almost always reveals that the funnel behaves differently on mobile versus desktop. Mobile conversion rates are typically 40 to 60 percent lower than desktop for the same site. This is not because mobile users are less interested. It is because mobile checkout experiences are often worse: smaller touch targets, slower page loads, more form fields to fill on a small screen. Fixing the mobile funnel specifically is frequently the single highest-ROI optimisation an ecommerce business can make. A 1% improvement in mobile conversion rate on a site with 50,000 monthly mobile visitors and a 60 pound average order value adds 30,000 pounds in monthly revenue.
With Ooty, your Analytics data flows straight into ChatGPT, Gemini, or Claude. Structured and filtered. Ask a question, get an answer backed by real numbers.
Two minutes to set up. Works immediately.
38 tools. Replaces Looker Studio ($0/mo). From $39/mo.
14-day money-back guarantee, no questions asked. Cancel anytime.