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  1. Use Cases
  2. Ooty Ads
  3. Find Which Keywords Waste Your Budget
Last updated: March 2026
Ooty AdsAdvertisingIntermediate

Find Which Keywords Waste Your Budget

It is Friday afternoon. You open the search term report: 847 rows. You sort by cost, scan for irrelevant clicks, and start adding negatives one by one. An hour later, you are halfway through one account. Ooty does this in 30 seconds inside ChatGPT, Gemini, or Claude, pulling Quality Scores, flagging wasted spend, and letting you add negative keywords without leaving the conversation.

Get started with Ooty AdsView pricing

14-day money-back guarantee, no questions asked. Cancel anytime.

Connect

Link your Ads account

Ask

Type a question in ChatGPT, Gemini, or Claude

Get structured data

Receive real numbers, not guesses

David Nakamura's workflow

DN

David Nakamura

Junior Account Manager, BrightClick (small ad agency, 5 people)

“I manage Google Ads for 8 clients and spend every morning logging into each account, screenshotting the keyword reports, and pasting them into ChatGPT one by one. I asked GPT to compare them but it can't hold that much context from screenshots.”
Then David opened Claude

This is what it looks like in Claude

Claude
via Ooty
Sonnet 4.6

Copy a prompt, get an answer

Replace the {placeholders} with your details, then paste into ChatGPT, Gemini, or Claude.

01

Which keywords have a Quality Score below 3/5 and are spending more than your threshold/month?

Filters keyword performance by Quality Score and spend to identify expensive, low-quality keywords.

02

Show me the search terms that triggered my ads last month and flag the ones that look irrelevant.

Pulls the search term report with waste-flagging to identify negative keyword candidates.

03

Add your negative keywords as exact match negatives to my campaign name campaign.

Writes negative keywords directly to the specified campaign via the Google Ads API.

Ready to try it?

Connect Ooty Ads in two minutes. Start asking questions immediately.

Get startedView pricing
Learn more about Ooty

What you get back

Structured data your AI can reason with, not raw exports.

Google Ads Keyword PerformanceQuality Score Analysis ToolSearch Term Report AINegative Keyword Tool

Your AI never sees your credentials

You connect platforms once on ooty.io via secure OAuth. After that, your AI assistant uses only a license key. No passwords, no tokens, no secrets leave Ooty's server.

Your AI asks. You decide.

Every action flows through a simple confirmation in your chat. Pause a campaign? Adjust a bid? Your AI asks first. You say yes or no.

Cancel anytime

No contracts. No lock-in. 14-day money-back guarantee if you change your mind.

Set up in 2 minutes

Connect once, ask forever.

  1. 1Ooty Ads license
  2. 2Ooty Ads connected in your AI client
  3. 3Google Ads account connected
Start connecting

Works with

ChatGPT
Gemini
Claude
Cursor
Windsurf
  • ChatGPT
  • Gemini
  • Claude
  • Cursor
  • Windsurf

Works with any AI assistant that supports tool connections.

How it works in practice

Search term reports are the single most underleveraged feature in Google Ads. Every query that triggered your ad is logged, along with what it cost and whether it converted. The problem is volume. An account with 20 campaigns can generate thousands of search terms per month. Reviewing them manually means scrolling through rows of data, trying to spot irrelevant queries that are quietly draining your budget.

Wasted spend from irrelevant search terms typically accounts for 15 to 30 percent of total ad spend in accounts without active negative keyword management. The pattern is consistent: broad match and phrase match keywords attract queries that are semantically related but commercially irrelevant. Someone searching "free project management template" has no purchase intent, but if you bid on "project management software," Google may show your ad anyway. Each of those clicks costs you 2 to 8 pounds without any chance of converting.

Quality Score compounds the problem. Google assigns every keyword a Quality Score from 1 to 10 based on expected CTR, ad relevance, and landing page experience. Keywords with scores below 5 pay significantly higher CPCs than those scoring 7 or above. A keyword at Quality Score 3 might cost 2.5x more per click than the same keyword at Quality Score 8. Fixing Quality Score starts with tightening ad group themes (fewer keywords per group, more specific ad copy) and improving landing page alignment. The data to identify these issues already exists in your account. The bottleneck is getting it in front of someone who can act on it fast enough.

Frequently asked questions

How does Ooty find wasted keyword spend?
Ooty pulls your full search term report from the Google Ads API and flags terms with high cost but zero or very low conversions. It also highlights low Quality Score keywords that inflate your CPC. You get a prioritised list of waste candidates in seconds, not hours.
Can Ooty add negative keywords directly to my campaigns?
Yes. Once Ooty identifies irrelevant search terms, you can tell your AI assistant to add them as negative keywords to specific campaigns or ad groups. Ooty writes the changes through the Google Ads API. No need to open the Google Ads interface.
How often should I review my search term reports with Ooty?
Weekly is ideal for active accounts. Ooty makes this practical because reviewing takes minutes instead of hours. Agency teams managing multiple clients can run through all accounts in a single session, keeping negative keyword lists current across every client.
What is a Quality Score and why does it matter?
Quality Score is Google's 1 to 10 rating of your keyword relevance, ad copy, and landing page experience. Lower scores mean higher CPCs. Ooty surfaces keywords with poor Quality Scores so you can fix ad copy or landing pages before wasting more budget.
Does Ooty work with ChatGPT for keyword analysis?
Ooty works with ChatGPT, Gemini, Claude, and any AI assistant that supports tool connections. The keyword data is identical regardless of which assistant you use. Ask in natural language and get structured results you can act on immediately.

Related guides and tools

  • Google Ads Benchmarks 2025
  • Google Ads Quality Score Guide
  • PPC Landing Page Optimization
  • Free Meta Tag Analyzer

Your ads data deserves better than a screenshot

With Ooty, your Ads data flows straight into ChatGPT, Gemini, or Claude. Structured and filtered. Ask a question, get an answer backed by real numbers.

Two minutes to set up. Works immediately.

33 tools. Replaces Optmyzr ($209/mo). From $59/mo.

Connect your Ads nowCompare plans

14-day money-back guarantee, no questions asked. Cancel anytime.

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