It is Friday afternoon. You open the search term report: 847 rows. You sort by cost, scan for irrelevant clicks, and start adding negatives one by one. An hour later, you are halfway through one account. Ooty does this in 30 seconds inside ChatGPT, Gemini, or Claude, pulling Quality Scores, flagging wasted spend, and letting you add negative keywords without leaving the conversation.
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David Nakamura
Junior Account Manager, BrightClick (small ad agency, 5 people)
“I manage Google Ads for 8 clients and spend every morning logging into each account, screenshotting the keyword reports, and pasting them into ChatGPT one by one. I asked GPT to compare them but it can't hold that much context from screenshots.”
This is what it looks like in Claude
Replace the {placeholders} with your details, then paste into ChatGPT, Gemini, or Claude.
Which keywords have a Quality Score below 3/5 and are spending more than your threshold/month?
Filters keyword performance by Quality Score and spend to identify expensive, low-quality keywords.
Show me the search terms that triggered my ads last month and flag the ones that look irrelevant.
Pulls the search term report with waste-flagging to identify negative keyword candidates.
Add your negative keywords as exact match negatives to my campaign name campaign.
Writes negative keywords directly to the specified campaign via the Google Ads API.
Connect Ooty Ads in two minutes. Start asking questions immediately.
Learn more about OotyYour AI never sees your credentials
You connect platforms once on ooty.io via secure OAuth. After that, your AI assistant uses only a license key. No passwords, no tokens, no secrets leave Ooty's server.
Your AI asks. You decide.
Every action flows through a simple confirmation in your chat. Pause a campaign? Adjust a bid? Your AI asks first. You say yes or no.
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Connect once, ask forever.
Works with any AI assistant that supports tool connections.
Search term reports are the single most underleveraged feature in Google Ads. Every query that triggered your ad is logged, along with what it cost and whether it converted. The problem is volume. An account with 20 campaigns can generate thousands of search terms per month. Reviewing them manually means scrolling through rows of data, trying to spot irrelevant queries that are quietly draining your budget.
Wasted spend from irrelevant search terms typically accounts for 15 to 30 percent of total ad spend in accounts without active negative keyword management. The pattern is consistent: broad match and phrase match keywords attract queries that are semantically related but commercially irrelevant. Someone searching "free project management template" has no purchase intent, but if you bid on "project management software," Google may show your ad anyway. Each of those clicks costs you 2 to 8 pounds without any chance of converting.
Quality Score compounds the problem. Google assigns every keyword a Quality Score from 1 to 10 based on expected CTR, ad relevance, and landing page experience. Keywords with scores below 5 pay significantly higher CPCs than those scoring 7 or above. A keyword at Quality Score 3 might cost 2.5x more per click than the same keyword at Quality Score 8. Fixing Quality Score starts with tightening ad group themes (fewer keywords per group, more specific ad copy) and improving landing page alignment. The data to identify these issues already exists in your account. The bottleneck is getting it in front of someone who can act on it fast enough.
With Ooty, your Ads data flows straight into ChatGPT, Gemini, or Claude. Structured and filtered. Ask a question, get an answer backed by real numbers.
Two minutes to set up. Works immediately.
33 tools. Replaces Optmyzr ($209/mo). From $59/mo.
14-day money-back guarantee, no questions asked. Cancel anytime.