Imagine asking Gemini "where should I spend my next thousand pounds?" and getting an answer based on real ROAS from both Google and Meta. Ooty pulls both platforms into one conversation with normalised metrics: spend, ROAS, CPA, and conversions side by side. Budget decisions backed by 44 ad tools worth of data, not gut instinct.
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Laura Kim
Freelance Ad Manager, Self-employed (4 e-commerce clients)
“I manage Google and Meta ads for four clients. Every Monday I spend 3 hours downloading CSVs from each platform, merging them in Sheets, then pasting summaries into ChatGPT to write client reports. The AI can't even pull the data itself.”
This is what it looks like in Claude
Replace the {placeholders} with your details, then paste into ChatGPT, Gemini, or Claude.
Compare my Google Ads and Meta Ads spend and ROAS this month. Which platform is performing better?
Pulls spend and ROAS from both platforms and presents a side-by-side comparison.
I want to shift £500/£1,000/£2,000 of budget from the weaker platform to the stronger one. What does the data suggest?
Analyses relative ROAS and CPA across both platforms to make a budget shift recommendation.
How does my CPM compare between Google and Meta for the same period?
Compares media costs across platforms to assess audience reach efficiency.
Connect Ooty Ads in two minutes. Start asking questions immediately.
Learn more about OotyYour AI never sees your credentials
You connect platforms once on ooty.io via secure OAuth. After that, your AI assistant uses only a license key. No passwords, no tokens, no secrets leave Ooty's server.
Your AI asks. You decide.
Every action flows through a simple confirmation in your chat. Pause a campaign? Adjust a bid? Your AI asks first. You say yes or no.
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Works with any AI assistant that supports tool connections.
Comparing Google Ads and Meta Ads in separate dashboards is like trying to decide between two restaurants by reading their menus in different languages. The metrics do not translate directly. Google reports cost-per-click while Meta emphasises cost-per-result. Google shows impression share as a percentage of available auctions while Meta shows reach as a percentage of your target audience. Without normalisation, cross-platform budget decisions rely on gut feeling rather than data.
The fundamental difference between the platforms is intent versus discovery. Google Ads captures people actively searching for your product or solution. These clicks convert at higher rates but the audience size is capped by search volume. Meta Ads puts your product in front of people who did not know they wanted it. Conversion rates are lower but you can reach millions of people in your target demographic regardless of whether they are searching. A healthy marketing mix typically needs both, but the ratio depends on your product type and funnel stage.
The metric that matters most for cross-platform comparison is blended CPA (cost per acquisition). Calculate the total spend across both platforms divided by total conversions from both. Then compare each platform's individual CPA to the blended number. If Google delivers a CPA of 18 pounds and Meta delivers 34 pounds, but Meta drives 4x the volume, your blended CPA might still be 25 pounds and within target. Cutting Meta to reduce average CPA could actually reduce total conversions and hurt revenue. This is the kind of analysis that becomes obvious when both datasets sit in the same conversation but stays hidden when you toggle between two dashboards.
With Ooty, your Ads data flows straight into ChatGPT, Gemini, or Claude. Structured and filtered. Ask a question, get an answer backed by real numbers.
Two minutes to set up. Works immediately.
33 tools. Replaces Optmyzr ($209/mo). From $59/mo.
14-day money-back guarantee, no questions asked. Cancel anytime.