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#analytics

26 posts

25 Jan 2026analytics

Marketing KPIs: The 15 Metrics That Actually Matter

Marketing teams love dashboards. They love adding new metrics, new charts, new widgets. The average enterprise marketing team tracks somewhere between 30 and 50 metrics across their tools. And yet, when the CMO asks "what is working?", the answer is usually a

13 min read

22 Nov 2025analytics

Google Analytics 4 Setup: The Configuration Most Sites Get Wrong

Google Analytics 4 replaced Universal Analytics in July 2023. Every site that was running UA either migrated or started fresh. But here is the problem: most of those setups are incomplete. The default GA4 configuration leaves out several critical settings, and

9 min read

#analytics articles: Page 3 | Ooty