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  4. Instagram Analytics and Audience Insights
Ooty EchoSocial MediaBeginner

Instagram Analytics and Audience Insights

Get a complete picture of your Instagram performance through conversation. Echo connects to your Instagram account and returns follower stats, top posts by engagement, audience demographics, and content type breakdowns — without opening the app or Insights dashboard.

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What you can do

Copy any of these prompts into your AI assistant to get started immediately.

Show me my top 10 Instagram posts by engagement rate this month.

Returns post-level engagement data sorted by rate to identify your best-performing content.

What is my average engagement rate on Instagram and how does it compare across content types?

Breaks down engagement by format — Reels, carousels, single images — to guide content strategy.

What are the age and gender demographics of my Instagram audience?

Returns audience demographics from the Instagram Insights API.

How has my follower count and engagement rate trended over the last 90 days?

Pulls time-series data to identify growth trends and engagement anomalies.

What you need

  • Ooty Echo license
  • Echo connected in your AI client
  • Meta Business account with Instagram connected
Get started free

Works with

  • 🤖Claude Desktop
  • 💬ChatGPT
  • ⚡Cursor
  • 🌊Windsurf
  • 🔌Cline
  • 🔌Continue

Any MCP-compatible AI client is supported.

Related use cases

Social Media

Best Times to Post on Social Media

Stop guessing when to post. Echo analyses your own historical engagement data and returns a day-by-hour heatmap showing when your audience is most likely to interact. The recommendations are based on your actual account history, not generic industry benchmarks.

Beginner

Social Media

Hashtag Performance Analytics

Find out which hashtags are actually driving engagement on your posts and discover new ones worth using. Echo pulls hashtag analytics across Instagram and X, showing which tags appear most often in your highest-performing content and where there is cross-platform overlap.

Beginner

Social Media

Cross-Platform Social Media Overview

See your entire social presence in one place. Echo compares your performance across Instagram, LinkedIn, X, and Reddit with normalised engagement rates that account for platform differences — so you know where your content resonates most and where to focus your effort.

Intermediate

Ready to try it?

Start your free trial. No credit card required. Connect your accounts and start asking in minutes.

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14-day free trial. Cancel anytime -- no questions asked.